That Electric-Bike Posse in Seattle? It’s a Startup on Its Way to $20 Million in Sales


Now Rad Power’s 45 employees escape the office by hitting the road, often ending up at a brewery, or maybe the beach. On weekends, they leave the motors behind and do some old-fashioned mountain biking. “We try to make our rides inclusive in terms of the trails we use and the pace we set,” Radenbaugh says. “Everyone wants to mountain bike with the crew. People have converted into total cycle geeks.”

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